Competitive Assessment of the Marketing Potential of a Sport

Marketing potential, as a scientific and practical category, is used to determine market opportunities for the development of an organization or product. Its universal nature allows us explore problems improving efficiency marketing management in various fields activity, including sports. The social significance sports can significantly influence readiness specialists adapt strategies tools their activities. Relying on economic support from government, organizations and, above all, federations underestimate potential article discusses specifics assessing sport based analysis characteristics presence markets that make up modern industry. purpose study criteria sport, suitable use by federations. author proposes original methodology analyzing sports, taking into account eight key markets: events, services, goods, facilities, personnel, well industry infrastructure market, sponsorship quasi-sports products. In accordance with this, evaluating recommended are determined.